CRE’s Technology Generation Gap

Not surprisingly, what people think about technology seems to depend on when they were born.

Coldwell Banker Commercial surveyed CRE professionals and broke the results down into two groups: those 45 and younger, and those older than 45. In those groups, 65 percent of younger workers think the CRE industry is lagging behind other businesses in its use of technology. Some 68 percent of the older professionals say technology adoption is keeping pace with other industries.

When it comes to ease of use, 80 percent of the younger workers say they’re comfortable with technology, while only 58 percent of older workers say they are. Older workers are more likely to think personal relationship skills are more important than technology.

The survey does find one key area of agreement: 96 percent of all workers say face-to-face meetings are important. Commercial real estate remains a relationship-driven business.

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