$2.2 Trillion of Retail Spending Influenced by Digital

As consumers rely more and more on smartphones and tablets to make purchasing decisions, there are reasons to believe that e-commerce has reached a tipping point, according to Platt Retail Institute’s “Journal of Retail Analytics.”

“According to Deloitte, in 2013, $1.1 trillion in consumer spending was influenced by digital commerce,” wrote the authors. “By 2015, that number doubled to $2.2 trillion, or nearly two-thirds of all retail spend. How on earth could we see such a massive shift so quickly? In a word: mobile.”

As more shoppers rely on mobile, the devices are entering the physical retail environment with few purchases being made without the assistance of mobile, according to the article. “And though digital is often complementary to in-store shopping, recent evidence suggests that it may also be coming at its expense,” the writers noted. “This reality became apparent to us during the 2015 holiday shopping season. The story of the season was that mobile had reached a tipping point and was ‘eating bricks-and-mortar’.”

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